So you’re an amazing designer. You’re willing to turn your hand to any task a client could throw at you. You’ve got the equipment, the software, the attitude, the work ethic…
… but you’ve got little or no work coming in …
Here’s the thing: keeping a blog and building an online brand will get you freelance web design jobs more than anything else.
two business men shaking hands next to an office window
But first of all, here’s what I’ve tried that hasn’t worked:
Work for free for friends in order to get “exposure”
Spend time uploading awesome designs to third party sites (Behance, DeviantArt, Dribbble)
Introducing yourself to people on LinkedIn or asking for work in LinkedIn Groups
Searching Twitter for people looking for web designers and tweeting them
Some of the above may work for some people (although, I suspect, not many) but for me, a blog is permanent online “proof” of my experience and capabilities that attracts amazing clients with great work.
Your website, your blog – it’s the same thing
My website (a self-hosted WordPress site) is mine and not anyone else’s (unlike Dribbble, Twitter, Facebook, LinkedIn, etc.) Yes, you can create interest and build a following in those places. But these sites restrict what you can do on them.
As I pay for the domain and the hosting I know my site will always be there. Your own site will always be more important than your profile on a 3rd party site.
If you want to get freelance web design jobs or start a web design business you need to start blogging. And if you are blogging, you need to persevere or keep consistently posting the best content possible.
Through blogging you can attract the right sort of clients. With a blog you can build your own little corner of the net to showcase what you’re best at.