A website’s logo can be created from a number of different elements, including images, fonts, geometric shapes and colours. Getting all these elements right can have a massive impact on the success of a website, especially if it’s a logo that people see as something noticeably unique and engaging.
Despite great modern graphics software, finding inspiration for creating a logo still normally involves an old fashioned method, namely sketching. Word/visual associations can lead to a rush of very different designs, and sketching allows for these ideas to be created in a visual form very quickly.
The type of business the logo is being designed for will dictate what should be included in the actual design. For a website that is music related, then visual associations can range from musical notes to musical instruments, but more original images are also likely to emerge during the sketching process.
Fonts Should Complement Images
Fonts should be used in combination with an image to enhance the logo’s overall design, but the blend has to be pleasing on the eye. In this instance simple fonts are the best types to utilize. For instance, with the ‘u’ in music, a saxophone could be placed inside the letter. A single letter, both upper and lower case, can be sketched several times on a piece of paper, with a different image added to each letter. This can then be done with two letters together, and different logo designs will then begin to take shape.
Fine-Tuning The Logo In Graphics Software
The best of the original sketches will then be scanned, and are best worked on in the vector-based Adobe Illustrator. As well as introducing fonts to the design, in Illustrator colour combinations can be used as well. Colour combinations can make or break a design, and some may also work best in black and white.
It’s vital not to go into creating a logo with too many preconceptions, as it will stifle the creative process. The most unlikely and left field ideas can be very effective, as can be really simple ideas.
A logo is important to a website, as it should encapsulate what the site is all about. A logo can help to create a dynamic impression of a website, but a lacklustre logo can have the opposite effect.